Strategic Ghostwriting Campaigns
Market Authority Campaign
Best for: Establish domain leadership in IT Modernization, Cybersecurity, and AI/ML.
Turn your expertise into a lead-generation engine. We deploy my structured discovery process to extract insights from your SMEs and craft Deep Dive eBooks and White Papers that educate and persuade.
• The Problem: Your Subject Matter Experts (SMEs) are brilliant, but they’re also busy. Bottlenecks in extracting their knowledge result in generic content that fails to distinguish your solution in a crowded federal market.
• The "Karney" Solution: I don't just write; I translate. Using my structured discovery process, I interview your technical leads to capture the nuance of your solution without wasting their time.
• The "Why To" Benefit: We move beyond technical specs to create Business Case Justifications. We explain not just how your AI or Cloud solution works, but why it is the critical path to mission success and funding approval.
Stop publishing noise. Start publishing authority. Let's outline your Deep Dive today.
Sales Enablement Campaign
Best for: Arming sales teams to close complex deals.
Give your sales team the tools they need to overcome objections. From Maturity Models that benchmark client progress to Battle Cards that win arguments, I create assets that drive the sales cycle forward.
The Problem: Marketing generates leads, but Sales has to close them. Too often, sales teams enter government meetings with high-level brochures when they need specific, combat-ready answers to technical and financial objections.
• The "Karney" Solution: Bridge the gap between marketing fluff and sales reality. I build Maturity Models that allow your team to benchmark a prospect’s current chaos against your structured solution, creating an immediate psychological need to buy.
• The "Why To" Benefit: My Battle Cards are not just feature lists; they are "Objection Killers." They equip your reps with the exact language needed to justify ROI to a contracting officer and navigate the complex federal approval process.
Give your sales team the ammunition they need to win. Schedule a strategy review.
GovCon Visionary Campaign
Best for: positioning a senior executive as a thought leader.
Establish the executive as a visionary who understands not just the technology, but the mission outcomes and funding justifications that public sector clients are seeking. Includes a high-level Thought Leadership Article focused on a specific domain, a Executive Insights Q&A article, and a LinkedIn “Pulse” series leveraging micro-content from the larger articles to drive engagement.
• The Problem: As a senior executive, you have the vision, but you lack the time to write. You need a partner who understands the difference between "Federal Civilian" and "Defense" without needing a primer.
• The "Karney" Solution: Leverage my 25+ years as a Group Publisher. I act as a peer-level strategist, capturing your voice in a high-impact Executive Insights Q&A or Thought Leadership Article that positions you as the industry standard-bearer.
• The "Why To" Benefit: We don't just share opinions; we shape the market narrative. Through a targeted LinkedIn "Pulse" series, we ensure your perspective on mission outcomes reaches the decision-makers who control the budget, enhancing both personal brand and corporate visibility.