: Digital technology that modernizes how the public sector communicates with constituents

Client: Voice 4 Impact

Format: Case Study

The Challenge: The COVID-19 pandemic severely impacted state and local government revenue streams, and traditional media methods like direct mail and billboards proved largely ineffective for engaging constituents and collecting delinquent parking and water utility fees.

The Solution: The City of Wilmington utilized Voice 4 Impact's advanced digital communications platform to run a highly targeted digital amnesty campaign. This 1:1 engagement method bypassed cookies and unmeasurable print media to connect directly with real households, resulting in a 46X return on investment in just 90 days.